'We welcome this very bold decision'
Ann Moult, administration and procurement director, at Johnson Tiles, said: "The Chancellor's Budget announcement exempting the potteries from the Climate Change Levy from 2014 has been broadly welcomed by Johnson Tiles.
"The company is assessing what the announcement will mean but currently feels that it possibly will help reduce the impact on costs next year resulting from energy cost rises which have already been notified.
"The recognition by the Government that the industry has been facing considerable cost rises and through this announcement is making an attempt to help the industry continue to be a centre of excellence in ceramics is a promising start towards improved sales in the future in what are very tough markets throughout the world."
Matthew Rice, managing director of Emma Bridgewater, said: "George Osborne's bold decision to back the ceramic industry's campaign for exemption from the climate change levy is brilliant news for Stoke-on-Trent.
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"This is a sector hugely reliant on energy use. To compete with imports and fulfil these regulations would have been well nigh impossible.
"Britain has high energy costs anyway and this shot in the arm puts a shine on England's pottery business. The election of Tristram Hunt as Stoke-on-Trent's MP at the last general election brought the industry a powerful and persuasive champion, one willing to disregard dogma and orthodoxies in favour of pragmatic, real life, economic thinking."
Stuart Adams, managing director at Endeka Ceramics, a leading global supplier of raw materials and intermediate products to the ceramic industries, said: "It is fantastic news and is brilliant for the industry. It is just what we need and is a shot in the arm to help growth going forward."
Max Dudson, chief executive of Dudson, said: "We are continuously looking for ways to reduce our energy consumption through the introduction of energy efficient plant and equipment, coupled with the use of low carbon ceramic technologies. We welcome the news that the Government has recognised the special circumstances relating to the ceramics industry through the lobbying of local MPs and the British Ceramic Confederation."
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