All-electric car to help Motiva turn over a new LEAF

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Friday, February 15, 2013
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The Sentinel

S TAFFORDSHIRE vehicles solutions business Motiva Group has taken delivery of its first plug-in vehicle with the arrival of an all-electric Nissan LEAF.

Peter Wright, group sales and marketing director at the Stoke firm, says: "We're quite excited about it. We're going to use it mainly for short journeys, because obviously these are the ones that push up fuel consumption and carbon emissions.

"We operate out of two sites at the moment, one in Stoke and one in Bucknall, so the LEAF will help us minimise the impact we have on the environment and on local air quality."

The Nissan Leaf has a range of 100 miles when it is fully charged. It has a top speed of almost 90mph and 0-62 mph can be achieved in a fraction under 12 seconds.

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Charging the car from a standard socket costs about £2, while zero emissions means zero road tax, helping to keep costs down further.

The firm, which operates a fleet of about 5,000 cars and commercial vehicles through its contract hire division, says low emission vehicles are already in high demand because the CO2 threshold for the main rate of capital allowances for business cars will reduce from 160g/km to 130g/km from April.

The level above which the lease rental restriction applies will also reduce, from 160g/km to 130g/km.

This has also encouraged fleet operators to look more seriously at no-emission cars, says Motiva, and the firm expects steadily increasing demand from customers.

Motiva is planning to consolidate its operations on one North Staffordshire super-site and Peter says that electric vehicles will be catered for.

He says: "Green vehicles are going to become increasingly important for our customers. That's going to be driven by legislation like Mandatory Carbon Reporting and by the need to minimise costs especially as growth in many sectors is likely to be fairly weak for a year or two. But demand for plug-in cars is also going to grow because they represent an opportunity to demonstrate green credentials. This is already a really important part of the marketing mix when it comes to winning tenders from many large and consumer-facing firms. That importance will grow rapidly over the next few years.

"We'll certainly be taking more electric vehicles over the next 12 months and adding them to our fleet. When we relocate we will also be incorporating a charging point to try to encourage local take-up of environmentally-friendly vehicles."

Motiva's green move comes the week after the British Vehicle Rental and Leasing Association (BVRLA) urged the fleet industry to make even greater strides in reducing carbon by using more plug-in cars and vans.

The BVRLA made the calls after helping co-ordinate research into the commercial viability of electric fleets carried out by the Energy Saving Trust.

Motiva Group has its headquarters at the Minton Hollins building on Shelton Old Road in Stoke and it also has a site in Bucknall.

It offers car and van fleet solutions, including short-term rentals through its M-Way brand, funded or non-funded fleet provision, fleet and fuel management and short-term contract hire under the Lite-Lease banner.

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  • Profile image for stevenweiss

    by stevenweiss

    Monday, February 18 2013, 10:40PM

    “staffordshire vehicle solutions business? What?”

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