Society show interest in raising funds

BRITANNIA Building Society raised £400,000 for the Alzheimer's Society which is celebrating its 30th birthday.

Every two years Britannia staff vote for their corporate charity and teaming up with Alzheimer's Society – the UK's leading care and research charity for people with dementia and those who care for them – proved a huge hit.

With many charities reporting funding shortfalls and increasing demand for their services, Britannia ran, cycled and jumped out of planes to reach its record donation.

And it put the fun into fund-raising through coffee mornings, concerts, car-washes and many more activities.

Britannia's Peter Mansfield ran one mile at each of the 13 football clubs who Britannia has a partnership with from Arsenal to Sunderland AFC in a gruelling 24 hours.

Eight staff, including Neville Richardson, Britannia's group chief executive, completed the Great North Run and, there was a staff talent show held at the Mitchell Memorial Theatre, Hanley, hosted by Richard McCourt, one half of TV's Dick and Dom.

Neil Hunt, chief executive of Alzheimer's Society, said: "Alzheimer's Society is thrilled with the success of our partnership with Britannia. We have enjoyed reading about all the fun activities that have taken place across the country. The money raised – more than £400,000 – will help us fund care and support services and make a real difference to the lives of people affected by dementia."

Bob Dixon, Britannia's national manager – branches, added: "I would like to say a massive thank you to staff, customers and members of the community who really dug deep to reach this fantastic total."