T HE findings by the Local Data Company (LDC) that 25 per cent of Hanley's shops were vacant at the end of 2011 is grim reading, but perhaps no surprise to those who walk regularly through its streets. It is nonetheless more evidence, if proof were needed, of Hanley's urgent need for rejuvenation. Of course, that need has been established beyond dispute over the years, but people are still waiting for fine words to be turned into reality. Certainly the arrival of the East West precinct's replacement and a thriving Business Quarter – with or without the Green Investment Bank – can't come soon enough.

I t's also interesting to look at the other places on the LDC survey with vacancy rates above the national average. Whether or not it is the only factor in the equation, it's noticeable that many of the places suffering, such as Dudley, Walsall and Crewe, are all over-shadowed by larger, much-vaunted shopping destinations in big cities, which can offer much more besides a range of shops. Certainly Hanley needs a better range of shops lining its streets than at present. Different people will have their own wish-lists, but all can agree there is a wide range of stores that the city centre would be better for having. More than that though, Hanley needs to become a more attractive place. Yes, a new bus station will help, and so would smoother, perhaps free, links between the train station and Hanley, but the town needs to become a place where people want to be, where they want to spend time for reasons other than shopping; whether it's at one of the new cinemas, or at a jaw-droppingly good Saxon Gold exhibition, or in safe, welcoming pubs, clubs and restaurants. Until Hanley has that image, created and then reinforced by people's positive experiences here, the town will always struggle to achieve its potential.