'Unique' ADAM will be apple of Vauxhall's eye
T HE first of Vauxhall's stunning new ADAM superminis has rolled off the assembly lines. Its arrival heralds an onslaught of new models over the next three years aimed at transforming people's view of the brand.
The ADAM is aimed at people who drive cars such as the Fiat 500 or MINI that are often bought as much for emotional reasons as financial.
But it will have an almost limitless degree of personalisation with 61,000 exterior variations and 82,000 different ways to 'design' the interior.
The ADAM is also full of clever technologies.
The Intellilink infotainment system makes ADAM the best connected small car.
It integrates the owner's smartphone (Apple iOS and Android) in the vehicle, and very soon this will be enhanced by Apple's voice recognition software, SIRI.
ADAM can also be specified with the latest generation Automatic Park Assist, a heated steering wheel, Side Blind Spot Alert and FlexFix, the fully-integrated rear bicycle carrier.
It will be in the showrooms from March 8 and more than 16,000 have already been ordered in the UK and Europe. It is built in Germany.
A Vauxhall spokesman says: "Whoever orders an ADAM can be quite certain that they won't see an identical car.
"Almost every ADAM will be unique – that's how extensive the diverse range is that we are building here.
"The highly qualified Eisenach team, as well as everyone in the company who has worked on this project, can be proud of this day.''
Vauxhall will introduce a total of 23 new vehicles and 13 new engines by 2016 with the next model in line being the all new Cascada. It is the first full-size convertible to be designed, engineered and built by the company since before the Second World War.