Titanic needs more room to manoeuvre

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Thursday, December 08, 2011
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The Sentinel

A GROWING brewery is looking to expand or relocate after outgrowing its current home.

Titanic Brewery is operating at full capacity at its Callender Place base in Burslem.

The firm is in negotiations with Stoke-on-Trent City Council about either moving to a new site or expanding through a remodelling of the Callender Place industrial estate.

But directors say they are aiming to stay loyal to Burslem if they do end up having to move.

Managing director Keith Bott bought Titanic with his brother Dave from the receivers in 1988.

It now employs 20 people at Callender Place and a further 130 at its six North Staffordshire pubs. Production has risen from just seven barrels a week to around 2.3 million pints of beer a year. Keith said: "When we moved into our current home in 2002, I said at least we won't have to move again as I thought it was plenty big enough.

"In some ways it would be better to stay where we are because it would be less disruptive, but we need to make sure we've got somewhere that's big enough for our long-term growth.

"In the last three years our workforce has gone from 30 or 40 to 150, and we've taken on three more people at the brewery this year.

"We're very conscious of the potential for growth, but at the same time we don't want to bite off more than we can chew.

"If we do move, ideally we'd like to stay in Burslem, but we'd need to find the right site."

Keith bought Titanic Brewery at the age of 21, having worked for the previous owner, John Pazio.

As recently as 2007, Titanic had just one pub but has now opened its sixth, the Roebuck Hotel in Leek. Its other venues are the Bulls Head, in Burslem, the Greyhound, in Newcastle, the White Star, in Stoke, the Royal Exchange, in Stone, and the Sun Inn, Stafford.

Keith, who is chairman of the Society of Independent Brewers, said the firm is keen to expand the pub side of its business too.

He said: "We have been opening pubs against a background of closures. But there is no magic formula; we pride ourselves on creating welcoming pubs which sell good local produce and are used by customers of all ages."

Councillor Mark Meredith, city council cabinet member for economic development, said: "The council's inward investment team is working closely with Titanic to provide support on current opportunities.

"The team is dedicated to providing a red carpet service to any business looking to benefit from the variety of opportunities available in the city."

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9 Comments

  • Profile image for twotache

    by twotache

    Thursday, December 08 2011, 7:50PM

    “Surely there are loads of potential sites around Burslem. There is so much land and so many empty buildings around. Would be good to see them stay in Burslem”

  • Profile image for PJeel

    by PJeel

    Thursday, December 08 2011, 3:50PM

    “And appropriately enough, the Burslem Brewery Memorial School is attached to the rear of the Argyle works. Also, plenty of delivery, storage and parking space belonging to the former C-u-m-bo garage. They could take up the whole block!”

  • Profile image for PJeel

    by PJeel

    Thursday, December 08 2011, 3:45PM

    “Agree with Wineguzzler. The former C-u-m-bo premises would be ideal, and then there's room for expansion/another Titanic pub /visitor centre for brewery tours next door in the old Argyle pottery works (former Bethel Methodist Church) next door. Job done!”

  • Profile image for WebMonkey1

    by WebMonkey1

    Thursday, December 08 2011, 3:13PM

    “wineguzzler HAHAHAHA
    I couldn't work that out I was trying all sorts. ****bo's, tw**bo's, s**tbo's”

  • Profile image for wineguzzler

    by wineguzzler

    Thursday, December 08 2011, 1:55PM

    “FGS! C-u-m-b-o!”

  • Profile image for wineguzzler

    by wineguzzler

    Thursday, December 08 2011, 1:52PM

    “Couldn't they take over ***bo's premises? Be nice to have a brewery there again Oh! the memories!”

  • Profile image for WebMonkey1

    by WebMonkey1

    Thursday, December 08 2011, 11:23AM

    “There's plenty of space in Tunstall, I'd love to have a company like Titanic here.”

  • Profile image for Dresdenian

    by Dresdenian

    Thursday, December 08 2011, 11:07AM

    “Absolutely chuffed for this local business... They're pub running ethics are certainly warm, and friendly unlike the ten-a-penny wannabe wacky warehouses or over-priced town centre pubs with no atmosphere whatsoever! I sincerely hope they too know their roots and keep their feet firmly on the ground! Good Luck & keep brewing!”

  • Profile image for Notanumber

    by Notanumber

    Thursday, December 08 2011, 10:30AM

    “Looks like one of my favourite brewers are on the up which is good news. Let's hope that Titanic aren't a victim of their own sucess and get swallowed up (no pun intended) by one of the big brewing boys and the beer quality goes down the drain! (Oops!)”

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