TOWIE deal for phone company
MOBILE phone accessory specialist 20:20 Mobile has landed a deal to distribute The Only Way is Essex branded mobile phone cases.
The licensing agreement will see the Crewe-based distribution firm supplying the cases for the next two years.
They will feature well-known phrases from the popular ITV2 show including 'No carbs before Marbs', 'Looking reem' and 'Well jel'.
20:20, which employs more than 600 people at its Weston Road headquarters, will be distributing the cases throughout its customer base. Catalogue retailer Argos will be the first to sell them this summer.
20:20 agreed the deal with TOWIE licensing agent CPLG.
Managing director James Browning said: "We have had great feedback from our customers and have already secured listings in some major accounts."
CPLG's Stephen Mills added: "We are very excited to be welcoming 20:20 Mobile to the licensing programme."