Stoke City: Britannia Stadium odds-on to keep its name, reveals Peter Coates

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Friday, June 01, 2012
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The Sentinel

STOKE chairman Peter Coates has played down suggestions that the club's ground could be renamed the bet365 Stadium.

The club's contract with current sponsors Britannia is due to run until 2016. However, bet365 have replaced Britannia as the club's shirt sponsors this summer after the building society stepped down from the final 12 months of that agreement.

  1. Stoke City chairman Peter Coates

    Stoke City chairman Peter Coates has played down the possibility of a stadium name change

The move has prompted speculation that internet gambling giants bet365 could also take over the sponsorship of the stadium.

However, Coates said: "We are very happy with our relationship with Britannia. There are no plans on our part to change it and we would like it to continue."

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Coates's daughter Denise founded bet365. The company is owned by the Coates family and is now Stoke-on-Trent's biggest private sector employer, providing work for 1,700 people in the city.

The company's runaway success led to the family investing more than £60m in Stoke City to transform the Potters from a mid-table Championship outfit into club which has been in the Premier League for the last four years.

Stoke's ground has been known as the Britannia Stadium since the club moved there from the old Victoria Ground in 1997.

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  • Profile image for DJ_Stoke

    by DJ_Stoke

    Monday, June 04 2012, 3:51AM

    “What an evil and sinister man, him and Pulis have ruined Stoke on Trent, and football in general, they should be shot dead and put in the compost. This premier league adventure is lousy, I've had it with the both of em”

  • Profile image for stonemel

    by stonemel

    Sunday, June 03 2012, 8:58PM

    “Dave I am afraid you are a little misguided. Coates just doesn't give that money away. He invests it in the business and he expects some sort of return on his investment. I admit the investment involves more risk than the post office. He has not just given his money away. The business, of which he is Chairman, is investing another £6m pounds in the academy, but once again he is not giving his hard earned money away. He is investing in the creation of new buildings and sports fields. If he ever decides to sell he will expect a major return on his investment.”

  • Profile image for NOONESHOME

    by NOONESHOME

    Sunday, June 03 2012, 10:04AM

    “Dave.
    You seem sucked in mate,The money he has spent is a pittance to what he has raked in from the premier league. As i stated before PC is a quality business man who knows how to make serious money.The best buy for him has been the riverside rd ground,it has added millions to the value of Stoke city.Your valuation is laughable mate 12 million!!.What would be your valuation of our club in todays market if PC decided to offload,according to you he would not make any profit.Be realistic Dave,I am sorry to say football today is all about Business,There are very few owners who are in it totally for the love of the club.On the other side, i am not saying PC is not a fan of the club,He obviously is,but not as much as he is a fan of money.”

  • Profile image for Davejjohnson

    by Davejjohnson

    Saturday, June 02 2012, 6:48PM

    “Nooneshome, your opinion's on PC are way off the mark and defy any kind of logic. PC paid £4M (+ another £2M when we got promoted) to the Icelanders to buy Stoke and then paid off our £7M debt. He then spent Millions on players to get us promoted. In the 2010 - 2011 season Stoke's wage bill was £47M and our total income was £67 Million. Transfers more than took care of any profit and the wage bill has since risen by a further £10M. We have also purchased the ground, built a state of the art training complex and committed a small fortune to the Academy. To suggest that PC is in it for the money is a bit of a joke.”

  • Profile image for NOONESHOME

    by NOONESHOME

    Saturday, June 02 2012, 1:55PM

    “Baza.
    I think the green eyed monster is showing in you Vale and Crewe fans.”

  • Profile image for baza626

    by baza626

    Saturday, June 02 2012, 12:28PM

    “thats how pc makes is money out of addicted gamblers he prays on people like them, with is cheap bets[ bet 10 and win 100 pounds\]should be called [ the britania retirment home ] cus all the old and crocked players come to stfc,,,,,,,,,,,,,,,,,,,,,,,,,,,,,”

  • Profile image for NOONESHOME

    by NOONESHOME

    Saturday, June 02 2012, 8:28AM

    “Liam.
    Thanks for that,you have made my day.”

  • Profile image for mrdoulton

    by mrdoulton

    Saturday, June 02 2012, 7:59AM

    “It should be call the HOOFBALL stadium......”

  • Profile image for philborisov

    by philborisov

    Saturday, June 02 2012, 12:43AM

    “unchangeable”

  • Profile image for LiamOSullivan

    by LiamOSullivan

    Friday, June 01 2012, 10:59PM

    “Noone youre a disgrace. Are you Pulis in disguise?”

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