Stoke City: Britannia Stadium odds-on to keep its name, reveals Peter Coates
STOKE chairman Peter Coates has played down suggestions that the club's ground could be renamed the bet365 Stadium.
The club's contract with current sponsors Britannia is due to run until 2016. However, bet365 have replaced Britannia as the club's shirt sponsors this summer after the building society stepped down from the final 12 months of that agreement.
The move has prompted speculation that internet gambling giants bet365 could also take over the sponsorship of the stadium.
However, Coates said: "We are very happy with our relationship with Britannia. There are no plans on our part to change it and we would like it to continue."
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Coates's daughter Denise founded bet365. The company is owned by the Coates family and is now Stoke-on-Trent's biggest private sector employer, providing work for 1,700 people in the city.
The company's runaway success led to the family investing more than £60m in Stoke City to transform the Potters from a mid-table Championship outfit into club which has been in the Premier League for the last four years.
Stoke's ground has been known as the Britannia Stadium since the club moved there from the old Victoria Ground in 1997.