Sentinel Playerwatch - Transfer Window Day 15: Jerome loan could end Cardiff blues
LIKE gas after drinking a can of Coca Cola, the Cameron Jerome-to-Cardiff City rumour just will not go away.
It is coming up to 10 years now that poor old Cardiff have been stuck in the second tier.
Nearly a whole decade scrapping to get out of the division since they won promotion at the start of a summer when Stoke were linked with signing Martin Butler from Reading; former Wolves full-back Marc Edworthy; ex-Nottingham Forest defender Jon Olav Hjelde; Ipswich Town keeper Andy Marshall; and KC Copenhagen's one-time Denmark international Michael Johansen.
It often looks at this time of the season that they are going to finally go on and clinch a place in the top two and renew acquaintances with the big boys for the first time since 1962.
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Yet somehow, be it due to distracting cup runs, play-off heartbreak or plain good old-fashioned bottling, the Bluebirds, New Red Devils, eccentric Malaysian millionaire's trinket or whatever they are known as these days, somehow contrive to mess things up.
Sure, they are top of the table at the moment, eight points clear of Abdoulaye Faye's Hull City in second, but the nerves will not stop jangling.
So manager Malky Mackay is desperate to bring in a new striker to get them over the finish line – and the red tops reckon Jerome could be to his side what Jay Bothroyd, Shola Ameobi and Paul Gallagher were to Stoke in 2008.
Burnley's goal machine Charlie Austin and Manchester United's fringe-man-with-the-Tin Tin-fringe Federico Macheda have already been linked with a move.
But the Jerome idea keeps resurfacing, even though Macaky rubbished talk of a £4m move for the Potters' super sub striker in the South Wales Echo last week.
The Daily Mail are the latest to throw the name up in the air, suggesting that the former Cardiff favourite could be about to rejoin his old club on loan.
"Jerome finds himself way down the pecking order at the Britannia," their report says, "with Peter Crouch and Kenwyne Jones both ahead of the 26-year-old and Michael Owen beginning to earn more game time."
Over to you, then Mr Mackay.
Queens Park Rangers, meanwhile, were linked not all that long ago with a move for Jerome's fellow forward at the Britannia, Kenwyne Jones.
That will probably cool now that the Hoops appear to have trumped Newcastle United's attempt to sign one-time Stoke target Loïc Rémy from Marseille.
"It remains up to Loic to choose the club he prefers in terms of their structure or sporting plans," said Marseille's sporting director Jose Anigo, for some reason neglecting to mention the sweet £80,000-a-week deal offered to Remy by QPR.
Don't hold Playerwatch to this one, but that could make him the highest paid player in the Championship. Soon enough, anyway.