E VERYONE knows the economy is in trouble, with ordinary people bearing the brunt of trouble created by the mistakes and foolishness of others far removed. Businesses, some famous, others not, have failed, or shed workers, while the number seeking Jobseekers' Allowance has risen by 2,000 within a few weeks in Stoke-on-Trent. The Sentinel makes no apology for reporting, prominently, the troubles that beset us for it serves as a mirror to the community. But it's also encouraging, and a pleasure, to attend and report upon the Sentinel Business Awards ceremony last night. Win or lose, the awards are a showcase for lots of people working hard, making money and providing employment in this area through skill, imagination, innovation and quite a bit of courage.

A ll last night's winners have a story to tell, which should encourage everyone about the region's ability to emerge from the recession with ideas and energy to succeed. They include Inspired Film and Video, which was the brainchild of Staffordshire University graduates who have remained in their adopted area and prospered in a creative field traditionally associated with London. At the same time, Emma Bridgewater brought her business ideas to the Potteries and proved factories here can still produce quality items people want at a price they're willing to pay. It's tempting, in dark moments, to think that the cupboard here is bare of inspiration, innovation and entrepreneurial spirit. But it clearly isn't. We're bursting with ideas and talented people, it's just a case of allowing them the chances to prosper.