Road-marking company lands multi-million pound Olympic deal
A ROAD-MARKING company has struck gold with its biggest-ever contract – to mark out special transport routes for the stars of the London 2012 Olympics.
The multi-million pound deal will see WJ Roadmarkings, in Knutton, mark out a network of priority roads linking all the major Games venues.
The 109-mile Olympic Route Network (ORN) will include more than 30 miles of 'Games Lanes', which can only be used by athletes, officials, media and some sponsors.
Around 100 WJ staff will be working on the project which will see 8,000 temporary markings laid onto the route.
Business Cards From Only £10.95 Delivered www.myprint-247.co.ukView details
Contact: 01858 468192
Valid until: Friday, May 31 2013
WJ operations director Martin Webb said: "This is the biggest contract we've ever undertaken and I suspect it will remain the biggest.
"All the employees have been very keen to be a part of it. It's a once-in-a-lifetime opportunity.
"It's a very prestigious contract and it's been very intense and challenging – the planning has been like a military operation.
"The route stretches between all the venues, including Wembley, Lords Cricket Ground, Horse Guards Parade and the Olympic Village.
"It goes down as far as Greenwich for the riding events, to Woolwich for the shooting, all along the Embankment and down to Wimbledon, and all the way out on the A4 and the M4 to Heathrow."
Work on the project starts on July 1 and the ORN becomes active on July 25, two days before the start of the Games.
The system will be deactivated at the end of the event – only to be reactivated on a smaller scale two weeks later for the Paralympic Games.
WJ employs 240 people, including 120 at its Brock Lane headquarters. It also has bases in West Yorkshire and Somerset.
Stafford production firm Humanoid will be following the project after being commissioned by WJ to make a promotional film.
Managing director and Staffordshire University graduate Martyn Lomax, of Bradwell, said: "It's fantastic for us to be associated with something like this."
Transport for London, which is responsible for the ORN, is advising motorists to avoid central London during the Games. It says the network will be crucial in making sure athletes, officials and the world's media make it to the various events on time.
WJ Roadmarkings is one of many North Staffordshire and South Cheshire firms to have benefited from the Olympics.
Companies which have won contracts linked to the Games include Bakers Coaches in Biddulph, Barlaston pottery giant Wedgwood, Johnson Tiles in Tunstall and The Oriental Rug Gallery in Newcastle.