Premier Inn reveals plans for four-storey hotel development in Hanley
A PROPOSED hotel will be a 'statement' building on a city centre gateway site, new plans claim.
Premier Inn has lodged plans for a 96-room, four-storey hotel in Etruria Road in Hanley, which will create more than 60 jobs.
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VISION: An artist's impression of the proposed Premier Inn for land in Etruria Road, Hanley.
The £7 million development will feature a glazed 'tower' at its corner and, according to the company, will make 'a positive contribution' to an important site.
The plans for the vacant site next to Storey Carpets also include a Brewers Fayre restaurant, which will provide a bar and dining facilities for guests and the general public.
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Whitbread, which owns Premier Inn and Brewers Fayre, says the development will help revive the area.
The application states: "The Premier Inn and the Brewers Fayre restaurant feature a contemporary design.
"The hotel will incorporate a feature glazed tower at the corner which will provide visual interest and make this a 'statement' building.
"Overall, the development will enhance the street scene and make a positive contribution to this significant site at the entrance to Hanley." The development will create jobs, including management positions, administration and reception posts, housekeeping and catering.
Access to the site will be via Etruria Road, and the development will include a 131-space car park.
Whitbread believes the hotel will attract 28,000 overnight guests every year.
The application states: "Of these, approximately one-third, around 9,300, would be expected to eat elsewhere in the town, providing a substantial boost to the local economy.
"It is also likely that guests will also purchase other products and goods and services in the town whilst staying at the hotel."
The applicant carried out a public consultation in November, and the company says comments received were 'on the whole, extremely positive'.
One resident said: "The development will be most beneficial to the area as it will generate business opportunities and employment and raise the profile of the city centre."
Whitbread also carried out 'lengthy discussions' with planning officers at Stoke-on-Trent City Council before lodging the plans. But the authority, which has been trying to attract more hotels to the city for years, is keen to support an 80-room hotel proposed for the City Sentral development.
Mo Chaudry, owner of WaterWorld and Destination Staffordshire ambassador, believes the Premier Inn scheme can only be good news for the city.
He said: "This will be a positive development on so many fronts.
"It will mean more people taking short breaks in the area, and it will also be good to have a big, nationally-recognised brand moving into the city.
"Hopefully it will mean other big names will follow.
"There may be some negativity about its location, but I don't think that matters a great deal, as the benefits are sure to disperse, wherever it is."
Premier Inn unveiled plans to convert The Talbot pub in Leek into a 60-bedroom hotel this month.
Comments
by stokeladuk
Wednesday, January 02 2013, 2:28PM
“I must agree with other comments that there needs to be something to see before more people come and stay in Stoke on Trent, This council really seems so short sighted as we need to be attracting work that will help turn around the flagging fortunes of a once proud city that manufactured world renowned pottery. I left Stoke 10 years ago as they were no career prospects as did many of my friends but would love to come home but cant because the lack of decent work. 60 part time positions while is better than nothing will not help many unless they are living at home paying minimal board to the family.”
by Snaggletoooth
Sunday, December 30 2012, 5:56PM
“Look again at the 'artist's impression' but see tinned up windows,streaks of dirt down the white facade & a desperate "to let" sign - that's what we'll have in 5 years time.”
by Alberus
Sunday, December 30 2012, 4:26PM
“This is one of the worst buildings I have seen. It looks like an East European prison block and could easily be converted into any number of uses should the hotel fail, such as immigration hostel, tax office, or DVLC test centre. A multi-purpose building as you might say. The designer must have dashed it off in ten minutes or so maybe on a fag packet in the pub. Wonder if he ever got paid for it?”
by spudder56
Sunday, December 30 2012, 1:08PM
“Just more minimum wage jobs as are most service industry jobs WE NEED MANAFACTURING JOBS THAT WILL CREATE WEALTH al that hotels do is recycle existing money manafacturing jobs create new money especially if they export but if they sell into the UK market it means we dont need to import so much”
by ravo1972
Saturday, December 29 2012, 6:09PM
“60 part time jobs equates to about 20 full time jobs”
by mommanoesbest
Saturday, December 29 2012, 5:37PM
“More jobs please.”
by 01stokeon
Saturday, December 29 2012, 3:49PM
“thats not very nice thing to say @warren lloyd”
by hardnose
Saturday, December 29 2012, 3:26PM
“Will that be for people coming to view,the new bus station?”
by BucknallMel
Saturday, December 29 2012, 12:55PM
“The existence of hotels, as I have said before, will not encourage people to come and stay in Stoke - it's having something to do while they are here that will bring them in. And what, exactly, are they supposed to visit us for? Chaudry's rather lame Waterworld attraction which doesn't even have a heated pool to its name? Alton Towers, that has its own resort accomodation as well as plans for more? Our stonking nightlife, consisting of overpriced theatre shows they can see in other cities that have other things to offer as well, along with fighting drunks and streets of semi-derelict shops that were abandoned in favour of S(h)ity Sentral? The tiny number of potteries left to us? I can list fifteen things in each city that would make me want a hotel stay in London, Birmingham, Manchester, Liverpool, or even Nottingham, but I can't think of five for Stoke. How many hotels can a city with nothing to offer support, for heaven's sake?”
by I_Norris
Saturday, December 29 2012, 11:55AM
“Made a blog with links to send emails http://tinyurl.com/c9jls82 please read and add your support
you could of course just send your own :)
email : planning.apps@stoke.gov.uk
subject : Planning Application - 54525/FUL
Body : I wish to add my support to the above planning application for Erection of hotel and restaurant with associated car parking, landscaping and fencing at Junction of Etruria Road and Potteries Way, Hanley, Stoke-on-Trent
Thank You”