Premier Inn reveals plans for four-storey hotel development in Hanley
A PROPOSED hotel will be a 'statement' building on a city centre gateway site, new plans claim.
Premier Inn has lodged plans for a 96-room, four-storey hotel in Etruria Road in Hanley, which will create more than 60 jobs.
The £7 million development will feature a glazed 'tower' at its corner and, according to the company, will make 'a positive contribution' to an important site.
The plans for the vacant site next to Storey Carpets also include a Brewers Fayre restaurant, which will provide a bar and dining facilities for guests and the general public.
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Whitbread, which owns Premier Inn and Brewers Fayre, says the development will help revive the area.
The application states: "The Premier Inn and the Brewers Fayre restaurant feature a contemporary design.
"The hotel will incorporate a feature glazed tower at the corner which will provide visual interest and make this a 'statement' building.
"Overall, the development will enhance the street scene and make a positive contribution to this significant site at the entrance to Hanley." The development will create jobs, including management positions, administration and reception posts, housekeeping and catering.
Access to the site will be via Etruria Road, and the development will include a 131-space car park.
Whitbread believes the hotel will attract 28,000 overnight guests every year.
The application states: "Of these, approximately one-third, around 9,300, would be expected to eat elsewhere in the town, providing a substantial boost to the local economy.
"It is also likely that guests will also purchase other products and goods and services in the town whilst staying at the hotel."
The applicant carried out a public consultation in November, and the company says comments received were 'on the whole, extremely positive'.
One resident said: "The development will be most beneficial to the area as it will generate business opportunities and employment and raise the profile of the city centre."
Whitbread also carried out 'lengthy discussions' with planning officers at Stoke-on-Trent City Council before lodging the plans. But the authority, which has been trying to attract more hotels to the city for years, is keen to support an 80-room hotel proposed for the City Sentral development.
Mo Chaudry, owner of WaterWorld and Destination Staffordshire ambassador, believes the Premier Inn scheme can only be good news for the city.
He said: "This will be a positive development on so many fronts.
"It will mean more people taking short breaks in the area, and it will also be good to have a big, nationally-recognised brand moving into the city.
"Hopefully it will mean other big names will follow.
"There may be some negativity about its location, but I don't think that matters a great deal, as the benefits are sure to disperse, wherever it is."
Premier Inn unveiled plans to convert The Talbot pub in Leek into a 60-bedroom hotel this month.