Pottery firm to make millions through Jubilee
POTTERY firm Emma Bridgewater is on track to double its predicted sales of commemorative ware for the Queen's Diamond Jubilee.
The Hanley-based firm has already taken £1.5 million of orders, more than 50 days before the landmark anniversary.
The new figure comes months after director Matthew Rice – who is married to company founder Emma Bridgewater – predicted the range would make £1 million.
It means demand for the collection – which includes mugs, bowls, plates and even a ceramic crown – has outstripped performance for Emma Bridgewater's Royal Wedding pieces last year.
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Mr Rice said: "We have never seen demand such as that we're experiencing for our Jubilee range.
"Britain has marked its national rites of passage in china for two centuries. "Almost all of this has been made in Stoke-on-Trent and we are so proud to be part of that tradition."
Emma Bridgewater expects to make more than 200,000 pieces of Jubilee ware. The firm expected to sell 300 crown-shaped dishes but has already sold 1,000, and production is being stepped up.
More special edition pieces, including a Thames Flotilla mug, will be unveiled soon.