Porsche proves it has staying power
P ORSCHES are normally known for going fast but the sportscar maker says it is proud of its latest achievement in going slowly – in depreciation.
A study by industry analysts, CAP, says that the new 911 Carrera Cabriolet will retain more than 53 per cent of its value after three years/30,000 miles, the best residual value of more than 40,000 cars in the study. The iconic rear-engined sports car is joined by the Boxster, which is forecast to retain 51.9 per cent of its value.
High demand for pre-owned models, particularly through the official Porsche Approved programme, is a key contributor to the cars' residual values remaining strong over their lifetime.
The long-standing attraction of a Porsche is also a factor in their sustainability. In fact, around two-thirds of all Porsches ever built are still on the road today.
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In another boost to its reputation, Porsche recently topped a customer satisfaction rating assessing both its cars and dealers.
Readers of Which? magazine voted the Cayman as the best sportscar to own and drive and customers also voted the dealership network as the best in the UK.
Based on comments from more than 39,000 readers, the survey went on to rate Porsche as the number one best car brand with peerless customer satisfaction.