New No Cold Calling Zone is launched in Trentham
A new No Cold Calling Zone has come into force in Stoke-on-Trent today in a bid to reduce doorstep crime.
Stoke-on-Trent City Council has introduced the initiative in Trentham after 100 per cent of residents supported the scheme in a recent consultation.
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The zone will cover Allerton Road, Trentley Road, Malvern Close, Cranbrook Close, Perthy Grove, Churchill Avenue and Churchill Way.
The scheme has already been used successfully in many parts of the country and city to reduce levels of distraction burglary and rogue trading.
The Trentham zone comes in the wake of an incident in December when an elderly resident was conned out of £32,000 by a fake company.
The work, including hedge cutting, the erection of a fence, driveway resurfacing and double glazing, was grossly overpriced. The company's address, details of the owner and telephone number were found to be bogus.
Councillor Janine Bridges, cabinet member for housing, neighbourhoods and community safety, said: "We take a zero tolerance approach to con artists who dupe older people out of their savings. These acts are absolutely despicable and we will take action against anyone found to be carrying them out.
"Our Mandate for Change promotes independence, healthy lives and making Stoke-on-Trent a great place to live. No Cold Calling Zones support these pledges precisely. People should not be in fear in their own homes and we believe that the new initiative in Trentham will give residents a peace of mind as well as acting as a stern warning to rogue traders who are considering targeting our city."
Stoke-on-Trent City Council's trading standards' public protection team has worked in close cooperation with Staffordshire Police and the Safer City Partnership to successfully implement the zone.
Residents in the zone who continue to be cold called by traders offering to sell goods or services should contact trading standards on 01782 232065. Other suspicious callers should be reported to the police on 101.
Anyone who feels afraid, harassed, threatened or intimidated at any time by doorstep callers should ring 999 and report the incident to the police.