NEW ESTATE AGENTS OPENS IN BURSLEM
AN estate agency will be the only one in the Potteries' mother town after expanding with the opening of a new office. Wakefield Giles has opened a branch in Burslem and says its presence there means it will be the only agent in the town doing sales and lettings. The office in St John's Square is being run by Mark Owen, who has more than 20 years' experience in the trade, and who says he is relishing the challenge. Mark says: "I believe there is a huge opportunity here for us to capitalise on a gap in estate agents' presence. We will be the only estate agent selling and letting in Burslem and that gives us a territory from Tunstall to Hanley to Smallthorne." Wakefield Giles has been based in Kidsgrove for more than a decade but was taken over last year by business partners, Julie Amison and Russell Ashford. During the past 12 months its sales rose by around 20 per cent. Russell says: "I still believe that agents need a high street presence because a property is the most expensive thing that most of us will ever buy or sell and customers like to be able to come into an office and talk over the details. "We have a prime position with a nice double fronted office right opposite a car park and I think the location gives us huge potential to grow the business.'' Any property being handled by the Burslem branch will be advertised in the Kidsgrove office and vice versa, and Mark says he will hold regular open days where a mortgage advisor will be on hand to offer free, no-obligation advice to people wanting to move home. Open days are regularly held at Kidsgrove and have worked well. Russell adds: "We will employ all the usual marketing approaches but we also want to be active in the community. This is something Julie and I are very keen on because it gets people talking about Wakefield Giles as being a very active company. It helps to raise our profile and we also genuinely believe that we should lay down strong roots in the communities we work in.'' Mark says: "I relished the chance to join and to take on the role of developing the Burslem office from scratch. Wakefield Giles is a very go-ahead company,is very supportive and although we do not do anything fundamentally different in most regards to other agents, what we do we do very well. We are very straight talking and we give excellent customer care. – and now we have an office in Burslem!''
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Valid until: Friday, May 31 2013