Two

local businesses have joined forces to raise money for the Crewe based

charity LATH Group following the organisations urgent appeal for help in raising

funds. The team of volunteers at LATH (Looking after the Homeless) work to ease the plight of the homeless in the Crewe area, with the long

term aim of eliminating it altogether, however in recent weeks their activity

has been hampered by a lack of funds.

Sales and marketing agency Caluna, and Balterley

based retailers of beer and real ale, Best of British Beer have teamed up to hold

a Pop Up Beer Festival' this Thursday in an attempt to raise much needed funds

which will be used to support the LATH Group with a number of time critical

activities they have planned over the coming months.

John Dutton, Project Advisor at LATH Group emphasised

the importance of the local community working together to help the homeless and

needy: "In the current state of the UK economy, within a global

 recession, more and more people are finding themselves  homeless,

and sadly Crewe is no different. We have a number of projects underway at the

moment which are making a real difference to the lives of homeless and needy

people in the local area. However, without the funds to support the cause we

would be unable to provide support, shelter and advice to those who really need

it."

Current LATH Group project s include the refurbishment of the

showers at The Salvation Army, weekly soup kitchens, provision of overnight and

temporary accommodation, whilst their long term work seeks to provide advice

and direction so that homeless people can find permanent accommodation.

John added: "With the cold snap due imminently we will

be working hard to help keep as many homeless people off the streets as

possible. We rely heavily on the generosity of local businesses and are

incredibly grateful to Caluna and Best of British Beer for arranging this

fundraising event." Caluna have designated LATH Group as their chosen charity

for 2012 and will be holding a host of events throughout the year to raise

ongoing funds for the charity.

Anyone wishing to donate to LATH Group can do so by

visiting www.lathgroup.org.uk or by calling

01270 503 364.