Leader column: Reports of The Sentinel's demise are greatly exaggerated
REPORTS of our death have been greatly exaggerated...
Yesterday The Sentinel woke up to bizarre – and hugely inaccurate – local radio and TV reports that it was packing its bags and moving out of Stoke-on-Trent.
This strange story suggested the closure of the Daily Mail's printing press in Etruria meant your favourite local newspaper would be leaving town.
Nothing could be further from the truth.
As you all know, The Sentinel has been North Staffordshire's most trusted publisher of local news and information for more than 150 years.
And we can confirm, that situation won't be changing any time soon.
We certainly can't see a day when The Sentinel will ever leave Stoke-on-Trent.
Other newspapers and websites (and radio and TV stations?) may come and go.
But your Sentinel – and its thisisstaffordshire website – will always be here.
As we reported yesterday, The Sentinel has a new owner, media group Local World. Earlier this week our former owner, Daily Mail General Trust, sold its regional newspapers and websites to media company Local World.
Local World has already pledged to invest millions of pounds in its business.
So we have a message for everyone who spilt their coffee or choked on their cornflakes when they heard our obituary.
Don't worry. Your Sentinel is alive and kicking!
We see a bright and prosperous future for this business. And it's here in Stoke-on-Trent.