Junior hopefuls battle for £25k
Young Apprentice BBC1, 8pm
ALAN Sugar started in business at a young age. He was a mere nine months when he sold a rusk for a small profit.
He believes other kids should be able to do the same, and thus don't expect him to take any prisoners when it comes to the failings of the contestants in the new series of Young Apprentice, a socially inept and joyless bunch who have taken a depressingly early view that life is solely about personal betterment.
In a task reminiscent of Sugar's own youthful forays into the rag trade, the youngsters are presented with a ton of discarded rags which they must sort and clean before selling directly to members of the public in a battle to make the highest profit.
Visiting the Home & Garden show this Sunday?
We will have some exclusive deals for you so make sure you visit our stand and say hello
Terms: With free entry just visit the show at the Moat House hotel Festival Park between 11am and 4pm and pick up a leaflet
Contact: 01782 342609
Valid until: Sunday, June 23 2013
As ever, the candidates will be under the strict scrutiny of Lord Sugar's aides Nick Hewer, glad to escape the Countdown conundrum, and Karren Brady.
This year's aspiring moguls are competing to win £25,000 to kick-start their business career.
All aged 16 and 17, they span a broad range of backgrounds, from council estates to private schools.
They include a fashion designer, trainee accountant, events promoter, publisher, aspiring lawyer, and farmer's daughter. Looters were unable to apply.
While the candidates will live in a lavish mansion, for some it's their first time away from home, although Sugar is notoriously intolerant of cuddly toys.
Only one can emerge triumphant. Whose mum will be waiting with the Kleenex tonight when they're fired?