Facebook work sparks New York agency deal
FOR Katy Cowan, embracing social media and the latest technology has been what her U.S. clients would call a 'no-brainer'.
Its allowed her digital PR and marketing firm Boomerang to pick up clients from all over the world – without leaving its base in Alsager.
Global advertising agency Strawberry Frog, which is based in New York, hired Boomerang after seeing its work on Facebook – and in turn recommended it to U.S. online fashion magazine I Like What You're Wearing.
Boomerang also counts steel giant Tata and Tunstall manufacturer Johnson Tiles among its clients, but Katy says that when she decided to focus on digital marketing several years back it was seen as something of a risk.
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She said: "At the time people were saying that things like Facebook and Twitter would be a fad, but I thought, no, this is the way it's going to be."
Katy believes businesses can't afford to ignore social media.
She said: "It's not just changed the way people do business, it's changed the way everyone communicates. If your business isn't active on social media it makes you look like a dinosaur."
Amanda Dawson, marketing manager at the Trentham Estate, said being able to communicate directly with visitors has been invaluable.
And when a walking enthusiast got in touch via Twitter looking to film a walk around the estate, the resulting YouTube video picked up more than 10,000 views.
Amanda said: "All that cost us was £29 to put him up in the Premier Inn."
The increasing focus on social media means more firms and even councils want staff to be able to work on the move.
The Sentinel reported last month that Stoke-on-Trent City Council – in the throes of multi-million pound budget cuts – had spent more than £29,000 on 110 iPads.
Last week around 50 people attended an event at the Genesis Centre, in Tunstall, on using iPads in business, held by Apple dealer MCC.
MCC, which has a base in Hanley, said the seminar would showcase the "revolutionary" benefits of using iPads for firms.
Education sales manager Scott Bordoni said: "The main point of the event was innovation and moving businesses into the 21st century."
MCC runs training courses to help firms learn how to develop their own apps.
Mr Bordoni said: "Apps are part of your digital profile, like a website – companies are expected to have them."
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