Drive to buy local in £5m fleet spend
FLEET specialist Motiva has invested more than £5 million in new vehicles – with £3 million being spent in the North Staffordshire economy.
The Stoke-based vehicle management group has bought more than 150 cars, vans and trucks from local franchises over the last six months.
These have been added to the rental portfolio Motiva runs under the M-Way brand, bringing its daily rental and short-term lease fleet to more than 650 cars and commercial vehicles.
Newcastle-based Greenhous Fleet Shop has supplied Vauxhall cars and vans, while VW vans and DAF trucks have come from Imperial Commercials in Cobridge.
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DAF and Iveco trucks have been supplied by Guest Truck and Van in Etruria, and Cobridge dealership Mercedes-Benz of Stoke has delivered cars.
Motiva Group chief executive Peter Davenport, pictured, who led a management buyout in 2006, said: "It's important for the whole of North Staffordshire that when firms get the opportunity to invest, they consider doing that in the local economy.
"A lot of the £5 million we have spent will stay in North Staffordshire, filtering down into the manufacturing, service and retail sectors and helping to preserve jobs.
"The majority of us here are North Staffordshire born and bred and we want the area to prosper. Don't get me wrong, we're not a charity. But we feel a responsibility to build relationships with local suppliers so we can keep money here."
Motiva, which turns over more than £40 million and employs around 60 people, has its headquarters at the Minton Hollins building on Shelton Old Road in Stoke and also has a site in Bucknall.
As well as M-Way rentals, it provides fleet management and contract hire through its Motiva Vehicle Contracts division, and vehicle tracking technology through the Motrak brand.
Simon Jackson, sales manager at Imperial Commercials, backed Motiva's approach to local spending.
Mr Jackson said: "Since we opened the VW sales and service centre about a year ago, our strategy has always been to grow by building relationships with local businesses.
"The internet has made it easier to research and buy products from almost anywhere, but being local means you can form strong relationships and demonstrate value rather than just sell on price.
"A lot of the Staffordshire companies we deal with feel the same about keeping wealth in the local economy, and it's an attitude we are completely behind."
Jonathan Young, fleet sales director at Greenhous, added: "The more investment North Staffordshire companies make in their home area, the more jobs will be created and safeguarded. That has to be a good thing for all of us."
North Staffordshire Chamber of Commerce chief executive Sara Williams said it was good for firms investing in the region's economy.
She said: "Motiva are providing a great spur to the local economy through their investment, growth and local employment.
"They are one of a growing number of local, successful companies determined to make North Staffordshire a thriving economy."
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