Douglas Macmillan Hospice's Stoke boutique will be 'vintage' haven (video)
A CHARITY shop is hoping to tap into the demand for vintage clothing after launching a new boutique.
Volunteers at the Douglas Macmillan Hospice's store in Stoke have converted part of the shop into a haven for lovers of the classic genre.
Vintage Mac – which launched yesterday with a fashion show – stocks clothes, accessories and homeware from the last few decades.
Garments on sale range from the 1960s up until the 1990s.
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Yvonne Colclough, head of retail at the hospice, said: "We decided to do this as we are getting a lot of items which can be considered as vintage being donated to us.
"Staff here found that a lot of students were coming in so they initially put out a rail dedicated to vintage.
"Now we have decided to go for a proper area."
The rear of the Church Street shop was initially used for books and toys before being decked out with vinyl records and furniture.
Shop manager Pauline Gilchrist, aged 63, of Eaton Park, said: "I have been here for about seven years and wanted to promote what we have to students by dressing the window differently.
"I think charity shops are considered to be for older people and I wanted to get younger ones into the store."
Donations made to the charity's other shops across the city will be sorted to ensure that any vintage items are sent along to Stoke.
Volunteer Dot Davies, aged 56, of Trentham, said: "Vintage things seem very popular with the university students. They are looking for the right style at the right price."
And the project has won the backing of vintage fans.
Leanne Burton, aged 31, of Sneyd Green, who works as a lead mentor at Stoke-on-Trent College, said: "I always go to charity shops and I spend ages looking for vintage things.
"I think a lot of the vintage shops are really overpriced and I know I can get things a lot cheaper in charity shops."
Hannah Cheetham, aged 19, of Leek, who took part in yesterday's fashion show, said: "I think it is a brilliant idea as the vintage stuff is really popular.
"It's also really good that the money will help a charity."
The shop is open Monday to Saturday from 9.30am until 4.30pm.