Crowning glory: Emma Bridgewater's new range to mark 60th anniversary of Queen's coronation
POTTERY firm Emma Bridgewater has launched a new range to mark the 60th anniversary of the Queen's coronation.
Following the success of last year's Diamond Jubilee commemorative ware, the company has created six pieces to celebrate the latest royal event.
Decorated in a 'dusty mauve' colour, the range features a large two-handled mug, two half-pint mugs, a teapot, a plate, and a tea towel.
Matthew Rice, who owns the Hanley-based company with wife Emma, said: "After the tremendous appetite for the Diamond Jubilee we're excited to launch this special range to mark the 60th anniversary of the Queen's coronation.
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"In keeping with our previous royal designs this collection is inspired by the great mid-century designers."
The coronation range was launched at the Lichfield Street factory yesterday.
Sponge decorator Lynsey Gidman was hard at work on the new mugs.
The 35-year-old, from Newcastle, said: "It's lovely working on this. You are creating something that people are going to keep forever."
Meanwhile, lithographer Lorraine Leese, from Northwood, was decorating the new teapot.
The 51-year-old said: "I really like the new design, and lilac is my favourite colour. I'm enjoying working on it."
The coronation of Queen Elizabeth II took place on June 2, 1953.
This year's 60th anniversary will be marked by a number of celebrations including a four-day festival in Buckingham Palace Gardens in July.
Emma Bridgewater has celebrated royal events since the company started in 1985 and has recently produced commemorative pieces for the weddings of Prince William and Kate Middleton, and Zara Phillips and Mike Tindall, as well as William and Kate's engagement.
Their Diamond Jubilee pieces generated retail sales of £3.25 million, while 2011's Royal Wedding range netted £1 million.
Design manager Leigh Willott, aged 42, said: "The potteries would always make something commemorative for royal occasions and it's nice for Emma Bridgewater to keep that tradition going.
"We felt we had done red and blue for the Jubilee, so we have gone for something a bit different."
The stand-out piece from the new collection is the £100 two-handled mug. Ms Willott said: "We did a crown for the Jubilee and this is the iconic piece for the coronation."
Mr Rice added: "Emma and I were given the most beautiful mug made in 1857 bearing the legend, 'With love from the Potteries'. Its generous body and size immediately suggested a new vehicle for celebratory design which we think fits this occasion perfectly."
The new collection is available now at the Hanley factory and will go on general sale from Monday.