Couple's mantra of Quality Care sees business grow

WHEN it comes to standards, Paul and Wendy Ravenscroft accept nothing less than the best.

And as directors of Quality Care (Staffordshire), the husband and wife team believe it is down to them to set the bar for their staff and clients.

When the business launched in August 2011, it had three members of staff carrying out 56 hours of care per week.

Now its workforce has grown to 47, and Quality Care provides 816 hours of care per week to its clients.

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Care director and manager Wendy said: "Despite this growth each client is still treated to the same high standard as the original client.

"We employ staff from inside and outside the industry and train them ourselves which leads to consistency across the workforce.

"We also decided that I would visit each client prior to starting any care so I can tailor a care package to suit their individual needs. "Because of this strategy the company has grown solely on reputation."

Quality Care, based in Burslem, provides care for the elderly, disabled and sick in their own homes.

All staff take part in an in-house training programme, and some are now studying for a QCF (formally NVQ) via an external training company.

So far, the business has also recruited five apprentices.

The workforce includes three of Wendy and Paul's daughters, and the family theme continues with four lots of mothers and daughters employed by Quality Care.

Quality director Paul said: "Wherever possible each client receives a visit by the same member of staff at the same time leading to continuity both for the client and staff member.

"Due to our in-house training, we are in a position to not only employ people from the industry but also people looking for a career change or returning to work after a period of unemployment."

As the business has grown, Quality Care has moved into bigger premises which now includes a fully-equipped training room including hospital bed and moving and handling equipment.

Paul and Wendy aim to continue growing the company this year, although they are keen to point out that their high standards will remain at the forefront of the business.

They have entered Quality Care in The Sentinel Business Awards in the Small Business of the Year category, sponsored by Stoke-on-Trent City Council.

Wendy added: "As a small business, whenever possible we attempt to use other small and local companies for our requirements such as printers, embroiderers for the uniform logos, IT and software.

"Our ultimate aim is to keep supplying the highest level of care. As our strapline states 'care is as individual as you are'. This is to continue to be catered for by individual packages being put into place before care commences."