Brewing up success with ceramic jugs
A BREWERY has teamed up with a ceramics firm to create a range of homeware products.
Titanic Brewery commissioned fellow Burslem business Staffordshire Creamware to produce a traditional four-pint ceramic beer jug.
And further items such as tea and coffee mugs are set to be added to the range in the near future.
Titanic managing director Keith Bott said it made perfect sense to collaborate with a manufacturer based less than a quarter of a mile away, at the Old Post Office in Wedgwood Street.
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He said: "Titanic Brewery is based in Burslem, in the heart of the world-renowned North Staffordshire Potteries and we are very proud of the city's heritage.
"Staffordshire Creamware is based just a short walk from our brewery in Burslem town centre.
"We chose them because they produce traditional ware on the premises and source their materials locally."
Keith said he was thrilled with the finished ceramic jugs, the first of which has just been delivered.
He said: "The jugs are hand-finished and look absolutely stunning.
"I am sure that our customers will be delighted with the end product, which I think will appeal to both souvenir collectors and real ale enthusiasts."
The jugs costs £19.95 and are being made to order and sold via Titanic's website.
Staffordshire Creamware director Keith Dawson said the collaboration came about after he approached the brewery with the idea of doing something to commemorate the centenary of the sinking of the Titanic earlier this year.
He said: "I contacted them initially and then they came to see me with one or two ideas which they were really enthusiastic about.
"They absolutely insisted that everything was made here at the Old Post Office.
"Nothing is imported, all the materials are from Stoke-on-Trent as well.
"It has been really good to collaborate on a project with them."
Sentinel Business reported last April that Staffordshire Creamware had been commissioned by London interior design specialist Atelier Abigail Ahern to create a quirky range of ceramic lamps.
The lamps, including near-life-size bulldogs, greyhounds and pelicans, were snapped up celebrities including pop star Robbie Williams and Hollywood actor Robert Downey Jr.
Last year Keith set up a new company called Mothertown to reopen the Old Post Office Gallery and Studios at the Staffordshire Creamware site.
He said: "We are really busy on the pottery side so we are trying to push the gallery and studios too."
The gallery is currently home to an iron work exhibition by artist Neil Harris.
Later this month it will be hosting a mining display to commemorate the 100th anniversary of the death of former Burslem mayor, MP and miners' champion Enoch Edwards.
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