200 jobs to go at Wedgwood

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Wednesday, May 13, 2009
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This is Staffordshire

MORE than 200 manufacturing workers are to be axed by Wedgwood's new U.S. owners.

WWRD Holdings says it has a "strong commitment" to North Staffordshire, and that it will continue to produce "core" tableware at the World famous brand's headquarters - not just low-volume, prestige products as had been feared.

Directors blame the recession for the cuts which comes almost three months since Wedgwood was formally bought out of administration by KPS Equity Partners.

Pierre de Villeméjane, chief executive officer of WWRD, said: "The fact that significant production will continue in Barlaston confirms our strong commitment to the region and to the preservation and enhancement of our unrivalled heritage that has been built in the heart of the Potteries over the last 250 years.

"We will continue to invest in and capitalise on the unique craftsmanship, innovation and quality, inherent to our Barlaston factory, that have made our brands including Wedgwood, Royal Doulton, and Minton world famous.

"Unfortunately, we also have to reduce our production capacity and cost structure to respond to the unprecedented downturn that has hit the luxury tabletop and giftware industry worldwide.

"We will, of course, do everything we can to assist any employees that may be affected by this process, and hope to reduce the number of potential compulsory redundancies by implementing a voluntary redundancy programme."

The consultation period starts today and will operate for a minimum of 90 days.

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16 Comments

  • Profile image for This is Staffordshire

    by Tom, stoke

    Thursday, May 14 2009, 8:21AM

    “we should all move to indonesia be better off over there.”

  • Profile image for This is Staffordshire

    by debbie barton, shropshire

    Thursday, May 14 2009, 7:15AM

    “Ive been reading all your comments with interest? what about the workers who have been on the shop floors while all this has been going on? they have worked hard all over xmas then to be told in jan the company has gone into administration,then it gets brought! celebrations i dont think so they kept on working with no stock, no money for sundries no news they kept working for the name and the product. only to be told last week in a meeting that they were pulling out of most of the debenhams concessions more redundancies that was kept in the dark..so please even though i have full remorse for the barlaston site and its workers the people out there selling the product are being hit too...”

  • Profile image for This is Staffordshire

    by Mike Harrington, Ex Wedgewood retaiier,Chesterfield.

    Wednesday, May 13 2009, 6:27PM

    “SAD.....SAd...Sad and sadder, As an ex Wedgewood retailer now retired I find the entire situation so depressing, my heart goes out to all the wonderful employees I used to meet at Barlaston both in the factory and the administration departments. I have followed this story as it has unfolded and it comes as no suprise that all the family silver will be disposed off and all the assets stripped in the name of greed.It is such a shame that the Wedgwood family were unable to secure the company. I feel that Barlaston would have stood a better chance of survival.”

  • Profile image for This is Staffordshire

    by Marguerite, western U.S.

    Wednesday, May 13 2009, 4:54PM

    “This is so incredibly sad. It is death in the potteries. Wedgewood will exist in name only but will not exist in England.”

  • Profile image for This is Staffordshire

    by Moose, Stoke on Trent

    Wednesday, May 13 2009, 2:55PM

    “Please don't tell me anybody is shocked by this - come on, this is a equity firm. All to easy to blame the recession....shocking.”

  • Profile image for This is Staffordshire

    by Lisa, Burslem

    Wednesday, May 13 2009, 2:54PM

    “This just smacks of the Wedgewood name being bought but not the company. Typically the name will be used worldwide but the product will hold nothing of what is has been for years. None of what 'Wedgewood' really was will be left, it's being taken from Stoke never to return.

    Its such a shame.”

  • Profile image for This is Staffordshire

    by Tony Boulton, Grapevine Texas

    Wednesday, May 13 2009, 2:51PM

    “I am not a bit surprised at this news. We have all been waiting for it and I am sure that, as soon as these Wall Street fat cats can organise for the remaining production to be transferred to Indonesia, more heads will roll. What surprises me is that there has been no comments from Sentinel journalists about the bankruptcy course that Wedgwood's US company has taken.”

  • Profile image for This is Staffordshire

    by andy, longton

    Wednesday, May 13 2009, 2:35PM

    “,This is no shock,this shows that our new owners had no intensions of getting production up an running at barlaston,but to cut the workforce even further and to move even more production out to indonessia, thats there restructuring,all that will represent any manafacturing in barlaston,will be the visitors centre and a small prestige department, and sadly this is all wedgwood in barlaston will represent!”

  • Profile image for This is Staffordshire

    by J, Longton

    Wednesday, May 13 2009, 2:24PM

    “N of Hanley - i am a Wedgwood sharehoolder and ex employee and the shares are not worth the paper they are written on, you musnt be a share holder, else you would want them to pick up like I do, like many people who own shares they have seen their hard earned cash go down the drain thinking that one day they might be able to sell them, I bought mine for 49p per share back in 1999 since then all they have done is go down, just before WW suspended traiding on the stock exchange I think they were worth 6cents or about 9 pence in British money. So greed greed greed is not what is fuelling me mate all i want them to do is secure peoples jobs during these dire times.”

  • Profile image for This is Staffordshire

    by Stewart, Longton

    Wednesday, May 13 2009, 1:29PM

    “I am told by those who work there now that very little is made at the moment on the Barlaston site, and nobody feels safe in a job. I thought the other week 250th celebration, and a great new future. Things were on the up. But look at the size of that factory and the state its in.Maybe today's news should not come as a shock. And no, there will be no loss of employment in Indonesia”

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