Beth is shopping centre poster girl
A STUDENT from Newcastle has been chosen as the face of the Trafford Centre's fashion week.
Beth Johnson, of Porthill, entered the Manchester shopping outlet's Facebook competition to find a model for its 'Fashhhion Week'.
The 20-year-old, below, beat hundreds of others to win the £2,000 photoshoot prize and now appears on all advertising for the week-long event, which started on Monday.
But the student of ethics, philosophy and society at Staffordshire University, said it has taken some getting used to seeing her face on 15-foot banners at the shopping centre.
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She said: "I've never done any kind of modelling before so seeing my face looking back at me is really weird and my friends have found it a bit strange.
"The photo-shoot was extremely surreal but was one of the most amazing days I've had.
"It felt very glamorous to have my hair done, my outfit chosen and to just be at the centre of things."
Beth was one of six people short-listed and then was selected by public vote to be the face of the campaign.
She said: "I found the competition and thought 'why not?', so I sent my picture off.
"I never imagined I'd get short-listed, let alone chosen."
Beth's face is now on a series of posters and leaflets being distributed throughout the Trafford Centre – one of the UK's most popular shopping spots – as well as in and around the Manchester area.
The fashion-conscious student said the whole experience had given her some food for thought about modelling.
She added: "I'd never considered it as part of my future, although I might do now."
But for now the third-year undergraduate will be focusing on something more pressing, her dissertation.
Proud dad Ian, aged 50, said he's been amazed by his daughter's experience.
He said: "I'm really impressed by her success and her photo-shoot sounded like it was a lot of fun.
"The big banners are something else but she hasn't let it go to her head, she's not that kind of girl."
The 'Fashhhion Week' runs until Sunday and includes a range of events, competitions and style advice throughout the centre.