Alton Towers to build 'fairytale' holiday village

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Wednesday, November 21, 2012
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The Sentinel

ALTON Towers has revealed multi-million pound plans to build 150 accommodation lodges as part of a new 'fairytale' holiday village.

Seventy-five jobs will be created by the latest development at the theme park.

  1. TOURISM An artist's impression of one of the proposed lodges.

    TOURISM: An artist's impression of one of the proposed lodges.

The accommodation – which includes lodges and huts – will be designed on a fairytale theme.

Play areas and a restaurant will also be included in the sprawling holiday village to the north of the theme park's two hotels.

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The planning application comes as the attraction prepares to open its new £18 million rollercoaster in March.

Latest figures show 20,000 people are visiting Alton Towers every day during its busiest periods.

An Alton Towers spokesman said: "The accommodation is based on myths and legends and the increasing popularity of children's adventure stories and fairytales.

"It will conjure up images of accommodation in a far-off magical land."

Alton Towers – which employs around 2,000 people during its peak summer season – has 391 rooms at its two hotels. Its planning application is aimed at meeting demand for additional overnight accommodation.

Tourists will be ferried to the accommodation by staff in golf-style buggies to ensure the area remains a vehicle-free zone.

The first phase of the scheme will see the creation of 16 double lodges, 64 huts and five 'holes'.

The second part of the development will see an additional 18 double lodges and 47 huts.

The planning application states: "As with the existing established hotels, the new lodge accommodation within the theme park environment has allowed a great deal of flexibility in terms of the design.

"In this case a totally new concept in the resort's accommodation by providing individual lodges in a virtually car-free environment, within the resort."

Tourism leaders today welcomed the planned development. Staffordshire's tourism sector employs more than 46,000 people directly and indirectly in the county.

County Councillor Pat Corfield, who is also involved with the Destination Staffordshire tourism scheme, said: "The proposed expansion presents a great opportunity to grow Staffordshire's tourism and increase employment."

WaterWorld owner and Destination Staffordshire ambassador Mo Chaudry said: "This is very positive and a real shot in the arm during these economic times.

"For sometime Alton Towers has been branding itself as a resort.

"In this scheme it is combining Disney and Center Parcs and broadening its appeal to as wide a market as possible."

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  • Profile image for Boombox1

    by Boombox1

    Thursday, November 22 2012, 1:45PM

    “Wow, nice to see some positive comments on investment.

    Ron, I would suggest you looked here at this planning application for the new accommodation and see that a lot of planning has gone into this.

    http://tinyurl.com/d88dl7n

    See how much planning and consultation has gone into this. Plus add to the Long Term Development Plan (LTDP) You will see that every angle has been investergated, looked at, considered and from what has been researched and reported (not just for the benefit of Alton Towers/Merlin) but also for the local tourism and towards the financial benefit of not just the locals but also the tourism of Staffordshire as a whole.

    The LTDP
    http://tinyurl.com/bohbvgf

  • Profile image for PhilChelt

    by PhilChelt

    Thursday, November 22 2012, 9:08AM

    “What about the "nightmare" village proposals in Barthomley for over 4,000 houses being built in prime farm land wiping out 600 acres of countryside, natural beauty and wildlife habitat, not forgetting taking the tenants' homes over and forcing out those that already live there?”

  • Profile image for shotgun_tez

    by shotgun_tez

    Wednesday, November 21 2012, 8:47PM

    “are them magic mushrooms for the new councils office garden in that picture???????? :)”

  • Profile image for Exserviceman

    by Exserviceman

    Wednesday, November 21 2012, 8:40PM

    “I don't doubt for one moment that the name "Hobbit" is protected by copyright but I'm sure you'll find that similar type buildings have been going up for years and the design is not copyright. To me it looks uncannily like a nissen hut with earth on top.”

  • Profile image for Ron DePlume

    by Ron DePlume

    Wednesday, November 21 2012, 6:50PM

    “Thanks I_Norris, couldn't see that planning Ap at all earlier, must need my glasses.

    The second photograph, whilst still Hobbit inspired is a lot more acceptable I feel as they have altered it enough to make it original. Something like that I wouldn't have an issue with. It's the image used in this article I feel is a complete rip off of The Shire.”

  • Profile image for I_Norris

    by I_Norris

    Wednesday, November 21 2012, 6:30PM

    “Ron DePlume the planning application can be viewed here http://tinyurl.com/d6lnler

    and here another view of cabins sadly not in hills, maybe those are VIP ones :(
    https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-ash4/197547_393637877373329_1093285504_n.jpg

    looks awesome, cant wait meself”

  • Profile image for Ron DePlume

    by Ron DePlume

    Wednesday, November 21 2012, 5:40PM

    “Oh dear once again summertime spectacularly misses the point (you are so good at it now why change?) What he hell has Alton Towers standing in the theme park leagues got to do with infringing copyright? Unless you really do naively believe that just because a business is well known and successful that it couldn't happen?
    Lets see, in the recent past Claires Accessories were taken to task for copying jewellery designs from Tatty Devine. Oh, but Claires are a high street store! They wouldn't possibly do that would they!? Then we have H&M in the USA who ripped off some independent T Shirt designs, GAP? Oh yes, them too...
    Just because AT is a big, established Theme Park doesn't mean it wont set out to copy ideas, and to some extent thats ok if you put your own spin on it and alter it significantly enough, what they have done here though is blatantly copied something. A cynic would question whether that design would be completely different were the Hobbit not part of a successful Hollywood franchise. Of course AT know about copyright, I imagine they also hope they can fly under the radar and not be noticed much like Claires, H&M, GAP etc did before them.

    And are you really so naive to think that the artists impression wouldn't be akin to the finished article? Artists Impression: a sketch or drawing of someone or something, produced when no photograph is available.
    They are hardly going to draw a Hobbit house and build a castle now are they?”

  • Profile image for ainsworthcole

    by ainsworthcole

    Wednesday, November 21 2012, 5:20PM

    “I hope Alton Towers invest in the proposed revitalization of the rail link between Alton and Stoke, creating a great way to journey to the theme park, by train, we can have steam trains pulling lovely carriages carrying persons to their fairy tale vacations. The cities and towns of Staffordshire could benefit even more. Stoke could be the main beneficiary in that the TOURIST WILL WANT TO TRAVEL TO ALTON TOWERS VIA THIS CITY AND IT'S RAIL STATIONS”

  • Profile image for summertime

    by summertime

    Wednesday, November 21 2012, 4:26PM

    “Ron you really are amazing. you claim you have an 'in depth knowledge" of copyright law, ok then you imply that Alton Towers are just some johnny come lately business who will just go out and infringe on every legality they can because they really have no clue what they are doing and so dispel any notion of this in depth knowledge you claim to have.
    As I said, Alton Towers have been around a long time, much longer than Universal in Orlando, so I expect they know something about how to run their company, how to improve and build up their theme park without doing it illegally. Apparently you have not noticed that the picture attached to the article is an 'artist's impression' of what is to come, not the real or finished thing and that I imagine it is there so boors like yourself can pontificate about it!”

  • Profile image for CarrickBoy

    by CarrickBoy

    Wednesday, November 21 2012, 4:17PM

    “I hope one day to create a theme park which I loosely refer to as "Onanist World" Safe to say that once it is in full operation, I shall expect to be involved in litigation with the erstwhile "commentators" on 'ere duck.........”

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