Additive specialist's silver-gilted deal to see products distributed in China
ADDITIVE specialist Addmaster has signed a major distribution deal in China.
The Stafford-based firm agreed the deal with Victory Plastics at the annual Chinaplas Exhibition in Shanghai.
It means Victory will be distributing Addmaster's top-selling Biomaster range of silver-based antimicrobial products across China.
Biomaster is widely used in the food hygiene industry and in the medical sector in the fight against superbugs such as MRSA.
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Addmaster's international business director David Wells said: "We have been selling into China for about five years now, but previously it has been a case of companies finding us or European or U.S. firms specifying our products to Chinese companies.
"What this deal gives us is the opportunity for a well-established company which has manufacturing facilities in China to use our anti-microbial products in their own products and to promote them to the plastics industry.
"With China providing such a large opportunity it was important we took a pro-active approach.
"This deal provides a big increase in our local exposure in China which in turn will boost sales.
"When I went to China last year a couple of the companies I saw there had finally realised that silver-based anti-microbials have a strong place in modern industry – they hadn't really recognised that before so the timing is perfect for us.
"This is a major step forward for the Chinese market in accepting silver-based antibacterial products as being a safe alternative to more toxic organic-based products.
"The plastics industry in China is huge and a lot of it is manufactured for export. However, now the Chinese are saying they want the same quality of goods that their companies send abroad."
Last year Addmaster landed the Queen's Award for Enterprise in international trade after export sales rose by 127.8 per cent from 2009 to 2010.