300 jobs and homes plan for former Dyson Industries' Hartshill site

ALMOST 300 jobs could be created by a £20 million redevelopment at a former factory.

Developer St Modwen wants to build around 110 homes – plus shops, a pub and a restaurant – on the Hartshill site, which fronts Shelton New Road.

The 11.25 acre site was previously used by kiln furniture manufacturer Dyson Industries but according to St Modwen became surplus to requirements when the company was restructured several years ago.

A small part is still occupied by IPS Ceramics, which would relocate within the city if the plans are approved.

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St Modwen said the proposals include around 110 'high-quality' family homes plus a local centre incorporating a small convenience store, a parade of four small shops and a pub and restaurant.

At least 220 jobs will be generated with the construction of the houses and 75 permanent jobs created at the pub, restaurant and shops.

St Modwen said the site is already effectively surrounded by housing following residential redevelopment of the former tile works on the opposite side of Shelton New Road and on Brick Kiln Lane.

A consultation event is being held next week and the developer is aiming to submit a planning application in early November.

St Modwen regional director Mike Herbert said: "This is a sustainable development in a very accessible location that will bring social and environmental benefits to the Hartshill area.

"It will contribute to the city's housing supply and, with at least two construction jobs created for every home built, will bring significant levels of investment.

"We look forward to meeting residents at the exhibition which has been organised as part of St. Modwen's commitment to on-going consultation with the public.

"All comments and feedback received will help shape the planning application before it is submitted next month."

IPS Ceramics sales director Phil Green said the company, which employs 15 people, was waiting to hear the outcome of the application before it made any plans.

He said: "We haven't actually been given much information about it.

"If they do get planning permission then of course we would relocate within Stoke-on-Trent."

Mark Shingler, aged 57, of Hartshill, said: "In principle, I wouldn't have any objection to the proposals.

"It would be good to have a nice restaurant in Hartshill. I don't think Stoke-on-Trent has any good restaurants.

"Everything seems to be centralising around Hanley, so it would be good to have some more shops as well, the other areas need something."

John Webbe, aged 38, vice chairman of Basford and Cliffe Vale Residents Association, said: "I think it will definitely bring some more life into that part of the area."

Barbara Andrew, chairman of Hartshill and Harpfields Residents' Association, said: "We will certainly take an interest."

The consultation event takes place next Tuesday from 4pm to 8pm at Harpfields Primary School in Palmers Green.

For more details on the project or the event call planning consultants Planning Prospects on 01905 828503 or St Modwen on 01782 645222.